Adil Singh Sethi, as Director of Content, leads Business Strategy, Operations and Programme Compliance for English Content at Canada's largest national Broadcaster, Streamer, and Media company - Bell Media.
He has over nine years of experience in the sports, media, and gaming industries with a focus on corporate strategy, strategic partnerships, business development and operations.
Adil holds an MBA from Rotman School of Management (UofT), where he was a recipient of the Institute for Gender and the Economy Fellowship, President of the Rotman Negotiation Club and held executive roles in the Rotman Sports Business, and Women in Management Associations. In 2019, he was named in the Top-100 MBAs to Watch globally by renowned graduate school publication, Poets&Quants.
Adil is passionate about promoting gender equality in sports, and has published research on the bias around corporate sponsorship in women's sports.
Adil is also a former professional cricketer and a Latin & Ballroom dance enthusiast, who enjoys the thrill of stepping out of his comfort zone and enjoys the small things in life.